National Honor Society

selected CAMPAIGN DESIGN; full rebrand

The National Honor Society (NHS) is a sub brand of a multi-million dollar client, NASSP, that harbors two more honor societies which focus on elementary and middle level students. This rebrand focused on bringing a 100 year old brand to the modern era. This branding was conceptualized to keep its prestige and legacy but uproot it with a sense of modern design with photography, icons, and specialized typography treatment.

This rebrand’s key points are illustrative honor paths, iconography, and hero images. Additionally, the emphasis of typography gives this rebrand its distinctive feature that allows it to be prestigious.

We all have been students once, I for one, have seen myself under-represented in the marketing world and that can be isolating. Representation matters even more than ever. And I wanted this rebrand to hone in on this and showcase the diverse students and advisers it has.

For a brand that focused on developing student leaders for the future, my focus was to bring diverse audiences to the photography which is a foundation for this look.