ASME Membership

ASME Membership

selected CAMPAIGN DESIGN

American Society of Mechanical Engineers (ASME) tasked us to redesign their renewal kit. The redesign of this piece was taking a copy heavy, old corporate look into the modern era yet still holding their feel. In order to bring a clean yet professional design to this piece I relied on overlays, icons, and utilizing the existing color palette more. By laying copy over large color blocks created visual interest and flow of the piece. This execution was a mini refresh of its own which the client approved instantly, which then translated to digital pieces as well as more printed pieces.